Designed around your business
We plan the pages around your services, your customers and the questions they ask, with your branding throughout.
Websites
Bespoke websites for small and medium-sized businesses
We design and build bespoke websites for sole traders and small and medium-sized enterprises (SMEs) across the UK, from our base in Stoke-on-Trent and South Cheshire. Every site is built around your business, with search engine optimisation (SEO) built in from the start and artificial intelligence (AI) used where it genuinely helps. Enquiries can go straight into your app, and we look after the site once it is live.
What you get
A website built to be found and to bring in work
SEO built in
Clear page titles and descriptions, well-organised headings, structured information about your business and fast pages, so search engines can understand your site.
Ready for AI answers
Clear answers up front and your details set out so AI tools, such as Google’s AI answers and ChatGPT, can read them and point people to you.
Local and national search
Pages that make clear where you work, whether that is one town or the whole of the UK, plus help keeping your Google Business Profile up to date.
Fast, secure and mobile-friendly
Built to load quickly on phones, with a secure connection and sensible security settings.
Enquiries straight into your app
Enquiry forms send details straight into your app, so nothing gets lost in an inbox and you can see which enquiries turn into work.
Where AI helps
AI where it genuinely helps
We only add AI where it makes your website more useful, and you decide what is switched on.
Wording drafted for you
AI helps draft page wording from your notes, ready for you to check, change and approve.
Answers common questions
An assistant that answers common questions using only the information you give it, and passes anything else to you.
Enquiries sorted
Incoming enquiries are summarised and sorted, so the right person sees them quickly.
How it works
From first chat to a website that works for you
1
A no-obligation chat
Tell us about your business, your customers and what you want your website to do.
2
A clear plan and quote
We set out the pages, features and costs in a tailored quote, highly competitive against the competition.
3
Design and build
We design and build your site, and you see and approve it before it goes live.
4
Launch
We handle the technical set-up, including security and the search engine basics.
5
Looked after
Maintenance and ongoing support once your site is live, with updates as your business changes.
6
Joined up
Pair your website with a bespoke app or our AI marketing, so enquiries flow straight into your work.
Questions
Questions about our websites
How much does a website cost?
Every website is different, so we give tailored quotes that are highly competitive against the competition. The price depends on the pages and features you need, and we set it out clearly in your quote.
What is SEO, and is it included?
Search engine optimisation (SEO) means setting up your website so search engines, and the artificial intelligence (AI) tools people now ask, can understand it and show it to the right people. It is built into every website we make: clear page titles and descriptions, well-organised pages, structured information about your business, and fast, mobile-friendly pages. Nobody can honestly promise a particular ranking, but we give your website the best possible start.
Can you help me show up in local searches?
Yes. We set out the areas you cover clearly on your website and help keep your Google Business Profile up to date, so you have the best chance of showing up when people nearby search for what you do. If you work across the UK, we plan for national searches too.
Where do you use AI on a website?
Only where it genuinely helps. For example, AI can help draft page wording for you to approve, power an assistant that answers common questions using your own information, or sort incoming enquiries so the right person sees them. You decide what is switched on.
Who owns the website?
You own your content, your business name and logo, and your data, such as enquiries. Appright owns the website software and the tools we build it with, and we host and maintain the site for you. Your domain name (your web address) is registered in your own name, or your company’s, so you always own it. You give us access to manage it for you, including the settings, pointing it at your website, email records and renewals, without ever sharing your password. If you ever leave, you simply remove our access and keep your domain.
Do you offer maintenance and support?
Yes. We maintain and support everything we build, including updates, security fixes, daily backups and help when you need it. Problems and ideas can be reported straight from the app. The level of support is set out in your quote.
Next step
Want a website that brings in work?
Email hello@appright.co.uk for a no-obligation discussion about a website for your business.
Email hello@appright.co.uk